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Daily Dashboard | Report finds marketing expenditures increase after data breach Related reading: Tech talk: Deidentification versus anonymization



A recent report from the American Journal of Managed Care found that in the wake of a data breach, hospitals spent 64 percent more annually on advertising in the two years that followed, HealthITSecurity reports. The report also found that breaches were more likely to occur in counties with "significantly more hospitals and Medicare enrollees," leading researchers to suggest the hospitals were located in competitive areas. They wrote that potential drivers for the increased spending may include efforts to repair the hospital's image and minimize patient loss, noting that better data security could help hospitals avoid such a need. 
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