Researchers from the University of Michigan C.S. Mott Children’s Hospital analyzed 135 apps targeted to children between 1 and 5 years old and found high rates of mobile advertising through "manipulative and disruptive methods," The Washington Post reports. With 95 percent of the apps showing at least one type of advertising to the child, Jenny Radesky, author of the study, said in a statement, “This has important implications for advertising regulation, the ethics of child app design, as well as how parents discern which children’s apps are worth downloading.” With young children spending an average of one hour a day on mobile devices, the study raised questions related to the ethics of software design and consumer protection. (Registration may be required to access this story.)
If you want to comment on this post, you need to login.