The November 2019 "PwC Digital Trust Insights" report found executives are valuing customer privacy over profits and building privacy into their systems, TechRepublic reports. The report asked 3,539 corporate leaders about their digital strategy and concerns surrounding it. Sixty-one percent have used data to make operations smarter and faster, while 37% said they are doing more than developing products and services from data; they are “mitigating against the potential for value destruction, such as the cost of privacy breaches,” according to the report. Instead of waiting for data and privacy regulations, they are creating “design tools that incorporate security and privacy into their systems, products and services.”  
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