MediaPost reports data from analytics platform Adjust’s Mobile App Trends 2022 report shows opt-in rates for Apple’s App Tracking Transparency framework are at 25% overall, an increase from 16% in May 2021. According to the report, the gaming opt-in rate is up to 30%. Adjust said it anticipates “a continued upward trend as more users understand the value of opting in and receiving personalized advertisements — something the gaming industry has been most successful in presenting until now.”  
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