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Daily Dashboard | Adtech's 'identity crisis' addressed at annual IAB meeting Related reading: Notes from the IAPP Editorial Director, May 14, 2021

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Advertisers, publishers and advertising technology companies used the Interactive Advertising Bureau's Annual Leadership Meeting to discuss the online advertising industry's recent struggles, Digiday reports. Between privacy regulations and the impending demise of third-party cookies, IAB Chairman Troy Young acknowledged "we have a system that is out of alignment." Meanwhile, a report from AdExchanger suggests the adtech industry could lose another form of tracking with the potential abandonment of mobile advertising identifications.
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