PwC released a report detailing privacy insights stemming from their Global State of Information Security Survey 2018. Of the 9,500 executives interviewed around the world, 87 percent said they are investing in cybersecurity to build trust with customers, and while 81 percent said they will place an emphasis on transparency in regards to data use, only 44 percent said they will do so to a large extent. The report offered next steps global business leaders can take to shore up their privacy efforts, including prioritizing data use governance, engaging the board of directors, and viewing the EU General Data Protection Regulation as an opportunity to align themselves for future success.
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