A group of more than two dozen publishers is pushing for European Parliament members to re-evaluate portions of the ePrivacy Regulation, the Guardian reports. The publishers argue the regulations related to cookies would greatly affect their digital businesses. By creating a single choice for consumers to accept or decline cookies, publishers fear they will have little information to support their targeted advertising models and lose the ability to keep up with larger tech companies. “Given that 90 percent of [digital] usage across Europe is concentrated in the hands of just four companies: Google, Apple, Microsoft and Mozilla, this [proposal]... has the potential to exacerbate the asymmetry of power between individual publishers and these global digital gateways,” the publishers’ letter to Parliament said. A column for Out-Law backs the publishers’ concerns. In an op-ed for AdExchanger, David Raab also explains why the EU’s General Data Protection Regulation could favor larger digital advertising companies.
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