TechCrunch reports U.K.-based privacy technology startup Privitar has sealed $16 million in Series A funding to expand its platform into the U.S. market. This brings the total raised by the firm to approximately $21 million. Privitar CEO Jason du Preez, who has described the company as a "privacy engineering" firm, said the company's technology can allow for big data analytics with privacy protections. "Often what people mean by 'anonymised' is that they've marked out basic identifiers, but as data becomes more complex there are other identifiers within the data that can be used to pinpoint a user, even without basics like name and date of birth, such as location," he said. "That is the problem we have solved, with methods that analyse the data and expose the holes." Privitar now offers two products to help with this: Privitar Publisher and Privitar Lens. Editor's Note: For more on privacy tech vendors, the IAPP offers a report and directory on the emerging space.
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