A 2014 predictions report from Stratecast finds “privacy will ‘almost certainly’ be the leading Big Data issue this year,” InformationWeek reports, questioning how that could impact such retail “Big Data” uses as “in-store analytics systems that use WiFi-enabled devices—typically smartphones—to gather information on customers' shopping and purchasing habits.” Meanwhile, Financial Post reports on similar concerns for the Internet of Things, where questions about security and privacy continue to grow with the use of “smart home” devices. "It's getting more complicated," Gartner’s Angela McIntyre said, citing the broadening types of data being collected. "Companies are realizing they need to update their privacy policies and terms of service (with) easy-to-read disclosure of privacy up front."
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