Privacy professionals may have to fight to get the attention of the C-suite and board of directors. Discernible CEO Melanie Ensign believes one way for privacy professionals to get a seat at the table with the revenue-generating departments is to communicate like one. "Learn how privacy impacts your business’ bottom line: Conduct market research; study external reports; dig into brand perception; gather stakeholder feedback from externally facing teams, like customer support, business development, public policy ... and find out where subpar privacy practices are creating friction for your business," she writes.
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