Privacy professionals are finding themselves immersed more than ever in the advertising technology ecosystem, and that arena was front and center during a half-day workshop at the IAPP's Privacy. Security. Risk. 2018 conference: "AdTech 101: Ad Interactive Analysis of Online Advertising and Privacy." IAPP Associate Editor Ryan Chiavetta, CIPP/US, takes a look at some of the topics covered during the session, starting with the inner workings of targeted advertising. From there, the session looked at how ad tech touches upon other areas privacy professionals currently face, such as algorithmic biases, the EU General Data Protection Regulation, data minimization, and ensuring third-party vendors are using data properly.
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