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The Privacy Advisor | Privacy Innovation Awards—Where Are They Now? Part One: Vodafone Related reading: A view from Brussels: EDPS sends signal on data transfers 

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The call for nominees is now open for the HP-IAPP Privacy Innovation Awards, which recognize unique global privacy and data protection programs and services in both the private and public sectors, which got us thinking about our past winners.

The Privacy Advisor will be profiling some of our past winners, starting with the 2012 Innovation Award-Winning Project, Vodafone Privacy Programme.

We connected with Vodafone Global Privacy Manager Amanda Chandler and Global Privacy Counsel Kasey Chappelle, CIPP/US, to talk about their award-winning project, where it’s at today and Vodafone’s future plans.

The Privacy Advisor: What is the current status of the project?

Chandler and Chappelle: In the first phase of our privacy programme, we concentrated on implementation across the Vodafone world. Since then, we have focused on developing the maturity of our local markets (the operating carriers in each country) in their approach to and management of operational privacy risk. We’ve aligned our privacy governance and assurance work with the Group Compliance Team and Internal Audit to demonstrate that we are both “talking the talk” and “walking the walk.” And we’re creating consistency in measurement and reporting with tools like standardized privacy risk impact assessments.

On the strategic front, we’ve launched a number of programmes designed to manage critical privacy risks for the company. The most high-profile of these was the release of our Law Enforcement Disclosure Report in 2014. We were the first telecommunications company to release a global transparency report, highlighting the volume of government demands for customer data. In response, several countries changed their approach to the publication of government transparency statistics.

The Privacy Advisor: Do you have future privacy-innovation plans?

Chandler and Chappelle: In our application, we noted that “A wide range of new strategic business development initiatives now depend upon the work being undertaken by the privacy team to transform our relationship with our customers on privacy, including extensive investment in front end and back end technology as part of our initiatives on transparency and permissions.”

This project is just coming to fruition with the launch of the Customer Permissions Management programme in the UK, then other markets in the EU and, later, around the world. Over the course of the next year, Vodafone customers in the UK will begin to see My Information Manager, a tool designed to enable their control over their personal information. My Information Manager is the front end of a backend permissions layer that applies rules to how we use all the customer data we hold, supported by a global policy standard championed at the highest levels of the company that puts customers at the centre of decisions about how we collect and use personal information.

The strategic and operational programme we’ve created here is also putting us in a very strong position as we anticipate the coming General Data Protection Regulation here in the EU.

The Privacy Advisor: Any other comments you’d like to share on Vodafone’s commitment to privacy?

Chandler and Chappelle: In our 2012 application, we pointed to the Vodafone Sustainability Report as evidence of the strength of our programme. It continues to be a solid mechanism for reporting what we’ve accomplished during the year, committing to further improvement over the coming year and independently verifying the commitments we’ve made. You can see the latest version here, and read the next one coming out later in June.

The HP-IAPP Innovation Awards honor organizations that integrate privacy in a way that elevates its value as a competitive differentiator and a centerpiece of customer and citizen trust. To self-nominate your organization, or to nominate an organization you feel deserves this honor, check out all the details here. Nominations will be accepted through July 15.

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