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Daily Dashboard | Privacy Done Right Will Fuel the IoT Related reading: UK Parliament committee to review EU-UK adequacy agreement

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For corporations, respecting both user privacy and data will be the key to long term Internet of Things (IoT) success, suggests Dominique Guinard, CTO at IoT platform Evrythng in an op-ed for Ad Age. “Brands would be wise to understand that the coming influx of consumer data is a pseudo revenue stream that must be protected and nurtured,” the column states. “As such, the perception of privacy and respect are tantamount for long-term engagement with customers … It is every company's responsibility to create a plan for capturing as much consumer data through their IoT programs as they can.” Why? Because “the firms that capture and use data the best will be valued the highest.”
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