Crownpeak has revealed a new extension for Launch, Adobe’s Cloud Platform tag-management facility, to help marketers simplify compliance with global privacy laws, Yahoo Finance reports. The extension allows users of Crownpeak’s Universal Consent Platform to integrate with the Adobe Cloud platform and ensure they are complying with global privacy laws. Marketers will be able to add prebuilt banners to websites that give users control over privacy settings. In addition to the new Launch extension, the Universal Consent Platform now includes real-time scanning, which provides up-to-date data collected from site visitors.
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