A group of privacy advocates has filed complaints with the U.K. Information Commissioner’s Office and Irish Data Protection Commission alleging the Internet Advertising Bureau and Google violated the EU General Data Protection Regulation. The advocates claim the real-time bidding system used by Google and the IAB shares sensitive personal data billions of times a day. The shared information includes GPS locations and users’ browser histories. The complainants include Brave Chief Policy Advisor Johnny Ryan, Open Rights Group Executive Director Jim Killock and Panoptykon Foundation CEO Katarzyna Szymielewicz.
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