Changes to the Privacy Act mean digital media outlets must be transparent about the type of data they collect on individuals and the way that they use it or face fines of more than $1 million, reports ABC. A PriceWaterhouseCoopers report outlines the challenges this may pose as traditional, and struggling, print media moves into the mobile and social networking sphere. David Wiadrowski of PriceWaterhouseCoopers says that just managing “this huge digital footprint” poses a challenge for companies, and “the onus on companies to be more open and more transparent about how they're managing the consumers' data is becoming very, very important.” Meanwhile, Gartner Australia Research Director Rob McMillan suggests the changes could also mean a shift in security spending.
Full Story


If you want to comment on this post, you need to login