Reuters reports Amazon offered a $10 credit to Prime Day shoppers if users allowed Amazon to track the websites they visited. The deal applied to the purchase of the Amazon Assistant, a comparison-shopping tool that users add to their web browsers. By tracking user web activity, Amazon will then use the data to improve marketing, products and services separate from the assistant. Earlier this week, The New York Times reported the European Commission opened an antitrust investigation to determine if Amazon is using third-party data to promote its own products “at the expense of other retailers.”
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