Despite the increased popularity of pregnancy-tracking apps, privacy concerns have emerged related to the apps' use of personal data, The Washington Post reports. Pregnancy-tracking app Ovia, for example, allows employers to pay for access to a pregnant employee's de-identified tracking data on all facets of the pregnancy. Privacy and health advocates suggest the ability to access the information may make the apps more beneficial to employers and insurers more than to users. The use of the sensitive information complies with privacy laws, according to Ovia CEO Paris Wallace, while the de-identified aggregate data is made available to help an employer see how the health outcomes of its employees have changed over time. (Registration may be required to access this story.)
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