The Wall Street Journal reports U.S. political campaigns are targeting voters with location data that apps can transmit from smartphones. The geofencing technique is being used by presidential campaigns, political parties and outside political groups to gather location data about potential voters. The data tracks where voters have been based on the apps they use, including churches and rallies, and in some cases, the data can be tied to a specific individual, which allows "campaigns to determine who gets a fundraising call or a knock on the door." Some groups are taking a cautious approach to using this data, while others are moving forward until regulations are in place. (Registration may be required to access this story.)
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