Procter & Gamble is working with the China Advertising Association to develop technology to gather iPhone data for targeted ads that bypasses Apple’s App Tracking Transparency framework, The Wall Street Journal reports. Device fingerprinting, which gathers user data through an algorithm without having to gain consent, is being tested. Sources said testing also involved TikTok’s parent company, ByteDance. P&G said it is providing input to find ways to “deliver useful content consumers want in a way that prioritizes data privacy, transparency and consent.”
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