"Once again, legislators are touting their opt-in consent bills as the revolutionary solution to all our privacy woes," writes Polina Arsentyeva, CIPP/US. "Once again, they could not be more wrong. At a time when even our toasters are online, opt-in consent is a horse in a self-driving car world." She points out that several federal U.S. and state-based privacy bills include opt-in requirements, but she questions whether opt-in consent "is inherently better for consumers." In this opinion piece for Privacy Perspectives, Arsentyeva, associate counsel, privacy at TD Ameritrade, offers four reasons why she believes opt-in consent is actually worse for consumers.
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