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Daily Dashboard | Perspective: Why opt-in consent does not help consumers Related reading: Notes from the IAPP, Dec. 13, 2019

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"Once again, legislators are touting their opt-in consent bills as the revolutionary solution to all our privacy woes," writes Polina Arsentyeva, CIPP/US. "Once again, they could not be more wrong. At a time when even our toasters are online, opt-in consent is a horse in a self-driving car world." She points out that several federal U.S. and state-based privacy bills include opt-in requirements, but she questions whether opt-in consent "is inherently better for consumers." In this opinion piece for Privacy Perspectives, Arsentyeva, associate counsel, privacy at TD Ameritrade, offers four reasons why she believes opt-in consent is actually worse for consumers. 
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