Marketing tech company Dynamic Yield has announced the completion of its Series C round of funding after adding $9 million, bringing the total to $31 million, MediaPost reports. Dynamic Yield’s personalized customer interaction is based on machine-learning algorithms that predict content based on customer data. Mukund Ramachandran, vice president of global marketing, said that the company will remain focused on investing in machine learning and artificial intelligence and stated it hopes to recruit in its customer service and engineering departments.
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