In an op-ed for ZDNet, Optimizely CEO Alex Atzberger shares thoughts on creating a personalized digital experience for users without the use of third-party cookies. “A critical gap and opportunity remains in understanding customers through the content they engage with,” Atzberger said. “At the end of the day, personalization builds a relationship, and a relationship builds trust. Perhaps the death of third-party cookies will be the push marketers needed all along to really get to know their customers.”
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