TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | Opinion: Personalized digital experience can build user trust Related reading: FTC Chair Khan discusses enforcement work



In an op-ed for ZDNet, Optimizely CEO Alex Atzberger shares thoughts on creating a personalized digital experience for users without the use of third-party cookies. “A critical gap and opportunity remains in understanding customers through the content they engage with,” Atzberger said. “At the end of the day, personalization builds a relationship, and a relationship builds trust. Perhaps the death of third-party cookies will be the push marketers needed all along to really get to know their customers.”
Full Story


If you want to comment on this post, you need to login.