The Office of the Privacy Commissioner for Personal Data in Hong Kong announced it has fined PARKnSHOP HK$3,000 for violating section 35E(1) of the Personal Data (Privacy) Ordinance. The privacy commissioner received a complaint from a registered customer of PARKnSHOP who said he received direct marketing materials despite never giving consent to the online supermarket. PARKnSHOP’s violation marked the first conviction under section 35E(1) since the amendment came into effect in April 2013. “Appropriate training must be provided to its staff members to ensure their awareness of and compliance with the direct marketing provisions under the Ordinance,” said Privacy Commissioner Stephen Wong. “The conviction once again reminds organisations of such requirements, and at the same time strengthens the culture of respecting personal data privacy within organisations.”
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