The Internet Society’s Online Trust Alliance published its fifth annual “Email Marketing & Unsubscribe Audit.” The report assessed the user experience from email signup to the unsubscribe request, observing emails at least one month during the subscription and monitoring the company’s compliance with the user’s unsubscribe request. Focusing on the top 200 North American online retailers, the audit found that 74 percent of top retailers received the designation of “Best of Class” and 10 had perfect scores. The stated purpose of the audit is to “provide marketers, service providers and policymakers insight into how to enhance the integrity of email marketing.”
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