Mozilla, Creative Commons and Coil have announced the launch of a $100 million grant to fund projects that will create alternatives to the ad-tracking business model, CNET reports. Grant for the Web will distribute the money to projects that let content creators make a profit while ensuring the privacy rights of internet patrons are respected. Mozilla Foundation Executive Director Mark Surman said the grant was not established to eliminate ad tracking. "It would be folly to think that magically we're going to replace the 'pay with your privacy' model on the internet," Surman said. "The goal is to create a new alternative for people to make choices, and there just are none now."
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