Speaking at the Direct Marketing Association GDPR event, John Lewis Group Data Privacy and InfoSec Officer Steve Wright emphasized the need to avoid “apathy” in the face of the forthcoming GDPR implementation and potential Brexit, Digiday reports. “My biggest worry is that this is all set against a backdrop of confusion,” he said. “The biggest danger is apathy, that tendency to just bury heads in the sand. We’ve got to get a grip on what we want to do with this [customer] data: how and when we use it, and why we want it.” He encouraged companies to obtain full C-suite involvement in data protection, to “humanize the message,” and to understand that the process to getting it all right is “a journey.” Editor’s Note: Promontory’s John Bowman, CIPP/E, DHL’s Gabriela Krader, CIPP/E, and Covington & Burling’s Henriette Tielemans will speak to “So We Have Brexit: What Now for Data Protection?” at the IAPP Data Protection Congress, in Brussels, 7-10 Nov.
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