In an opinion piece for AdAge, B.L. Ochman writes an open letter to Google that it “made a huge mistake” in the way it announced its new terms of service. “The way you did it made people angry—completely unnecessarily,” Ochman writes. Beginning November 11, Google will be able to feature users’ names and photos in “shared endorsements.” Users may opt out of the feature, but the new terms of service use complex language. Instead, Google should have made people apply to be used in such endorsements, Ochman writes, adding, “Many of us want the world to know who we are and what we think. Ask any blogger.”
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