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In the BBC News Magazine, an advertising consultant and founder of an Internet start up proposes that we forget about privacy and, instead, focus on image. "The new reality that all of us live in today, personally and professionally, is one of complete transparency," says Cindy Gallop, who goes on to propose "a very simple solution" for individuals and companies--"identify exactly who you are...what you stand for, what you believe in, what you value...and if you then only ever behave, act and communicate in a way that is true to you, then you never have to worry about where anybody comes across you or what you're found doing."   
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