NBC News reports on how Washington Post Opinion Video Editor Gillian Brockell penned an open letter addressed to “Tech Companies” explaining the damaging emotional effects of ad targeting when companies fail to factor a person’s altered situation. The letter, which was posted to Twitter, explained how she was targeted with motherhood ads even after her online activity could have recognized her discovery that she would be delivering a stillborn. In her letter, Brockell wrote, “Please, Tech Companies, I implore you: If you’re smart enough to realize that I’m pregnant, that I’ve given birth, then surely you’re smart enough to realize that my baby died, and can advertise to me accordingly, or maybe just maybe, not at all.”
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