It has been more than a month since the California Consumer Privacy Act went into effect, and PwC U.S. Privacy Leader Jay Cline, CIPP/US, writes now is a good time to reflect on the role data plays in our lives and “how more and more companies are likely to continue to rethink how they prioritize data privacy.” In this piece for Privacy Perspectives, Cline states it is not just legislation that has motivated organizations to focus on privacy, but also a fear of losing consumer trust.
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