In an op-ed for Ad Age, Tapad CEO Sigvart Voss Eriksen writes the sunsetting of third-party cookies gives the digital media industry an opportunity to shape its long-term future. Rather than rely on a single solution to replace third-party cookies, the industry should create an ecosystem rooted in the values of privacy, transparency and neutrality, according to the post. “It’s up to us to create an open, interoperable digital landscape that’s fair and efficient for all participants,” he writes. 
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