Personal data is valuable and an effective data marketplace that specifies how that value is “assessed, secured and traded” is needed, Cambrian Futures and Cambrian Designs' Olaf Groth, Tobias Straube and Dan Zehr write in an op-ed for Wired. “We have the expertise, algorithms, and computing power to create a new, symmetrical market that establishes a price for privacy-assured data and returns a fair share of that value to the people,” they write. (Registration may be required to access this story.)
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