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Daily Dashboard | Op-ed: Publishers, brands must brace for a world without cookies Related reading: A view from Brussels: EDPS sends signal on data transfers 

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In an op-ed for AdExchanger's "Data-Driven Thinking," Accenture Interactive Global Head of Programmatic Services Scott Tieman writes that brands and publishers are seeing "the death of cookies" and need to start getting ahead of it as it "will reshape the entire advertising ecosystem and the way in which brands engage with customers." Tieman makes several suggestions on how companies can get ahead, including "bringing adtech contracts in house" or "provide value in exchange for data." Tieman added that "for brands to be successful in this new world, they must reimagine user experiences and seriously consider the advantages of data ownership."
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