In an op-ed for Adweek, The Superfan Company Co-Founder Brittany Hodak writes those involved in programmatic advertising need to brace themselves for what the California Consumer Privacy Act or a potential federal U.S. privacy law may do to their business practices. With both laws, Hodak suggests programmatic players "should help shape" legislation while considering "the damaging effects of dirty data." Hodak adds "if programmatic stakeholders fight national legislation, distinct (or even conflicting) state laws will make it more difficult for them to do business across the country." (Registration may be required to access this story.)
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