In an op-ed for Adweek, Apt Marketing Solutions CEO Curtis Thornhill writes marketers in the U.S. should pay more attention to privacy bills at the state level rather than a federal rule. Thornhill cites the California Consumer Privacy Act as the most important rule for marketers to familiarize themselves with, as it will likely be "the template for others that follow at all levels of government." The author advises marketers to learn more about data brokers and notes the IAPP is a good resource to learn more about the industry. "It’s the states, not the federal government you need to look toward," Thornhill writes. "The states and localities are where data privacy laws with teeth are currently being shaped. For now, they present the best route for marketers to follow." (Registration may be required to access this story.)
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