Customers concerned over Uber's announcement it would track user location data for up to five minutes post-ride should voice this displeasure by choosing other ride-hailing services, Rep. Matt Rinaldi, R-Texas, writes in an op-ed for The Hill. "Informed riders who value privacy have options," Rinaldi states. "In a competitive market, customers can choose other companies like Lyft, which may collect less personal information. If enough people shift their purchasing decisions, it would place pressure on Uber to shift gears." However, "riders can’t make a choice unless they are aware there is a choice to make," and Uber should be more upfront about their data-collection procedures instead of placing the details "buried" in their policy's legal section, he adds.
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