In an Op-Ed for Morning Consult, Dave Thomas, Jonathan Meyer and Abraham Shanedling explain why Consumer Reports’ decision to consider privacy and cybersecurity in its reviews could make a major impact. The authors list out what companies can do to prepare for the new ratings, such as sending input to the impending standards Consumer Reports will use. “Those who don’t think this is a significant development may not be familiar with CR’s history. Since its founding some 80 years ago, CR has repeatedly exercised an outsized influence on the market for products it rates. Companies have soared on the basis of CR’s rave reviews, and failed, or had to substantially modify their products, in the face of bad ratings,” the authors wrote.
If you want to comment on this post, you need to login.