At the Cannes Lions International Festival of Creativity last week, there were talks on the California Consumer Privacy Act, potential federal regulation in the U.S. and brands’ self-regulation, but there was nothing on correcting data missteps, writes Jebbit Chief Marketing Officer Pam Erlichman in an op-ed for MediaPost. “This is the industry that repeatedly steps up against injustice, whether it is about equality, health, violence, you name it,” she writes. “Why isn't consumer data privacy and transparency on the hit list?” She adds it’s time to shift the focus from big data to small, actionable data that drives deeper relationships with customers. 
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