In an op-ed for AdExchanger, Victor Wong writes about why it might be time for the ad tech industry to take a look at differential privacy. Wong cites the efforts by the U.S. Census Bureau to incorporate differential privacy into its practices, as well as efforts by both Apple and Uber to do the same. “By embracing forms of differential privacy, the industry can provide transparency while protecting consumer privacy,” writes Wong. “Bad actors and poor performance can be identified and eliminated while everyone remains compliant with privacy regulations. Those parties creating the most value can ensure that they get their fair share of the pie.”
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