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Europe Data Protection Digest | Op-ed: Ad tech misleading EU as ePrivacy Regulation revs back up Related reading: Manjoo: Moving on from ad-centric models has benefits, risks

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In an op-ed for EURACTIV, Johnny Ryan explains how the ad tech industry had misled the European Parliament and Council as debate over the draft ePrivacy Regulation revs back up. Ryan cites a report produced by IAB Europe where the group stated 10.6 billion euros were generated by behavioral advertising products for publishers without noting that most of the sum came from Google and Facebook, which Ryan said “incorrectly inflated the benefit that publishers derive from permitting ad tech companies to surveil their visitors” as the ad tech industry continues to support cookie walls. “The ad tech lobby hopes to exploit the forthcoming ePrivacy Regulation as an opportunity to undo the GDPR’s protections against cookie walls,” Ryan writes.
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