Not all mistakes in life are equal, and not all mistakes affect our reputation in the same way, if at all. But in the digital age, one wrong move can cause irreparable harm to a person's reputation. How can the average person truly maintain their reputation if they've been smeared online? "My reputation is forever ingrained in the digital world," Crisis Management Consultant Michael Kydd said during his keynote speech at the IAPP Canada Privacy Symposium in Toronto, Canada, last week. "If you've made a mistake, and it's online, you can guarantee it will remain there." Jedidiah Bracy, CIPP, reports on the perils of reputation economics and why it’s sometimes only the wealthy who can afford to crawl back from reputational collapse.
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