Recent reports have detailed retailer tracking of shoppers via smartphones and other mobile devices, but the practice has extended to some airports, according to Covington & Burling Partner Nigel Howard in a recent post for InsidePrivacy. The offline tracking systems aim to follow passenger patterns, detail real-time movement of travelers and track retail behavior by using a unique identifier system. Though these systems provide several benefits, Howard writes, “they also raise privacy issues that might not fit neatly into the notice-and-choice framework that—notwithstanding the FTC’s recent efforts—still is the predominant model of privacy protection in the U.S.”
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