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Daily Dashboard | The New York Times to abandon third-party advertising data Related reading: Notes from the IAPP, Jan. 22, 2021




Axios reports The New York Times plans to phase out the use of third-party advertising data by 2021. The newspaper company will begin the shift to more first-party data for targeted advertising beginning in July. "This can only work because we have 6 million subscribers and millions more registered users that we can identify and because we have a breadth of content," NYT Senior Vice President of Ad Innovation Allison Murphy said.
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