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Daily Dashboard | NYT changes its ad game following GDPR Related reading: OMB to issue government-wide AI risk mitigation directive

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Digiday reports on the change The New York Times undertook with its advertising to handle the EU General Data Protection Regulation. After the GDPR went into effect, the Times decided to prohibit the purchases of open-exchange advertisements on its European pages, as well as any form of behavioral targeting. New York Times International Senior Vice President for Global Advertising Jean-Christophe Demarta said the organization now places its efforts on contextual and geographical targeting and privacy marketplace deals. “The fact that we are no longer offering behavioral targeting options in Europe does not seem to be in the way of what advertisers want to do with us,” Demarta said. “We have not been impacted from a revenue standpoint, and, on the contrary, our digital advertising business continues to grow nicely.”
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