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Europe Data Protection Digest | Norwegian DPA recommends Google Analytics alternatives Related reading: Notes from the IAPP Europe, 27 May 2022

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  • Norway's data protection authority, Datatilsynet, has advised companies to seek alternatives to using Google Analytics in the wake of the recent decision from the Austrian Data Protection Authority. Datatilsynet made its recommendation while noting it had two ongoing investigations into complaints regarding the use of Google Analytics.
  • Denmark's data protection authority, Datatilsynet, released a statement regarding its monitoring of the Austrian DPA's ruling and the Court of Justice of the European Union's prior ruling on data transfers. Datatilsynet said it will assess the decision and provide relevant guidance, noting, "it is essential that European regulators have a common interpretation of the rules."
  • Guernsey's Office of the Data Protection Authority announced the removal of Google Analytics from its website. "Ethics and accountability are talked about a lot, so we wanted to be open and transparent about our position," ODPA said, adding the Austrian ruling serves as a "reminder to us all that data protection is not a static box-ticking exercise."

Editor's note: The IAPP's Jennifer Bryant examined the Austrian DPA's decision with reactions from the privacy community. CORRECTION: A previous version of this brief and its headline incorrectly characterized the Norwegian DPA's recommendation as a final ruling. The DPA has yet to render an official decision on the matter at hand.

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