On October 16, new Federal Communications Commission (FCC) rules regarding promotional calls and text messages take effect. These regulations amend the Telephone Consumer Protection Act (TCPA) and bring the FCC’s notice requirements into conformity with the FTC’s prior express written consent standards under the Telephone Consumer Fraud and Abuse Prevention Act (TCFAP). Although these changes increase consistency across federal regulations, they also present new compliance challenges and regulatory risks for companies with established calling lists and practices. In this exclusive for Privacy Tracker, Westin Research Fellow Kelsey Finch explains what you need to do to get in compliance and avoid sanctions. (IAPP member login required.)
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