Visual content solutions provider Olapic conducted a survey of the motivational and emotional responses to social media postings and found that our desire to share stems from an emotional drive more than anything else, ZDNet reports. In a survey of more than 1,000 participants, Olapic and data analysis company Spectra Analytics measured the impact and longevity of online trends and found that 40 percent of Americans ages 16 to 44 post to interact with friends, for example, while women tend to be more likely than men to post supportive comments. The authors of the study, Thomas House and Dan Sprague, point to the predictive nature of their findings as a powerful tool to control the next online phenomenon. 
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