Geolocation is used for purposes ranging from emergency services to targeted advertising to fraud prevention. For consumers, the use of geolocation has obvious benefits — though concerns over how this data is collected, accessed and used, and by whom, has been a consistent topic of debate. Regulators from across the globe have weighed in with guidance and legislation, industry groups have issued codes of conduct and even the U.S. Supreme Court has offered an opinion. This IAPP Westin Center Practice Guide offers a quick way to get up to speed on geolocation and the issues surrounding it. (IAPP member login required.)
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