Facebook announced it will launch new controls July 2 designed to bring more transparency to targeted advertising, Reuters reports. The tech company will require advertisers to inform users if a data broker delivered the information leading to a targeted ad. Advertisers will also need to pledge to Facebook the data brokers they are obtaining their information from received consent from data subjects. “We are not taking a position on whether third-party data is inherently good or bad,” Facebook Director of Product Marketing Graham Mudd said. “We are taking a position on the importance of having the right to use the data and for it to have been sourced responsibly.”
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